Our client, a leading Data Management Platform (DMP), powers audience intelligence and activation for some of the world’s largest advertisers. Among its portfolio was a key data partner — a global FMCG giant — seeking to enhance its digital advertising efforts across multiple markets. To reach the right audience with precision, the FMCG brand needed a scalable, reliable system that could: - Collect data accurately from 100+ brand websites - Translate user behavior into meaningful audience segments - Syndicate those segments to authorized Demand-Side Platforms (DSPs) for campaign activation Our role was to provide the operational muscle to make all of that happen — consistently, efficiently, and with quality.
Behind the sleek creatives and media plans lies a complex infrastructure that powers targeting precision. For the FMCG brand, the scale of operations was enormous: - 119+ websites, each with its own tracking environment - Multiple regions and product categories with unique data needs - Tight campaign launch windows requiring real-time readiness Yet with scale came friction: - Pixel misfires or faulty data collection could delay campaigns - Generic segmentation didn’t reflect actual consumer behavior - Manual processes for QA and syndication risked human error They needed a dedicated operations partner to stitch it all together.
We built a comprehensive operational support system that empowered the DMP to serve its FMCG partner effectively, across four key pillars.
Our team conducted detailed implementation testing on every domain: - Validated pixel load and firing accuracy across events such as page visits, clicks, and conversions - Ensured proper parameter passing and compliance with data schemas - Flagged and resolved discrepancies or faulty implementations with client development teams Result: 99.8% data accuracy across properties.
Using the FMCG brand’s goals and taxonomy, we: - Defined audience segmentation rules based on user behavior such as product category visits, repeat visitors, and regional engagement - Built custom logic flows to reflect actual consumer journeys and intent - Ensured rules were adaptable for seasonal promotions and product launches These segments powered high-performing retargeting and lookalike campaigns.
We operationalized the process of pushing validated audience segments to: - Authorized DSPs such as Google DV360, The Trade Desk, and other partner platforms - Ensured data formatting and syndication integrity as per each DSP’s specification - Set up monitoring and escalation flows in case of sync failures or lags Outcome: Campaigns launched with zero latency in audience availability.
We didn’t stop at setup. Our team continued to provide: - Daily health checks and issue resolution - Rapid support during campaign crunch periods - Regular feedback loops with the DMP and partner teams to improve processes and documentation
While strategy and creativity fuel campaigns, it’s operational excellence behind the scenes that ensures they take off. By providing a robust support layer — from pixel QA to audience syndication — we enabled a global FMCG brand to turn web behavior into measurable business results. Looking to scale your data operations or streamline audience delivery? Let’s talk.
We take the time to listen and understand your brand, mission, challenges, and goals - then execute with precision and creativity to deliver meaningful impact