Client Background

Our client, a leading Video Ad Agency, secured an exclusive monetization partnership with the largest US-based Worldwide News Network and its vast network of affiliate sites. To support this high-stakes engagement, our team was brought in to manage the full spectrum of programmatic inventory operations. This included everything from curating relevant ad demand and configuring DSP seats, to ongoing yield optimization, financial reconciliation, and invoicing — effectively acting as the operational backbone behind the client’s monetization strategy.

Overview

When the client won exclusive rights to monetize one of the world’s largest news publishers — with an expansive network of affiliate websites — they partnered with us to build a robust, scalable, and fully operational programmatic system. We handled everything from DSP onboarding to yield strategy, daily optimization, and monthly billing. This high-stakes partnership demanded not just technical capability, but also consistency, transparency, and scale — across hundreds of premium video placements.

Our Solution

We deployed a comprehensive, zero-touch programmatic management layer, purpose-built for news media inventory.

Programmatic Operations Framework

• Inventory Mapping & Categorization across the publisher’s national and local affiliate network
• DSP Strategy & Activation, including PMP setups, targeting schemas, and demand-side QA
• Yield Monitoring & Optimization using performance-driven algorithms to improve fill rates and eCPMs
• Financial Ops covering monthly reconciliation, buyer invoicing, and revenue tracking with 99.8% accuracy

Impact Delivered

• 22% eCPM Growth in 90 Days: By refining ad procurement strategies and optimizing demand flow, we helped boost effective CPMs significantly across the publisher and its affiliates
• Rapid DSP Activation: We successfully onboarded six top-tier DSPs within just 10 days, enabling immediate monetization scale and diversified demand sources
• High Data Accuracy: Our rigorous billing operations ensured 99.8% data accuracy in monthly revenue reconciliation and invoicing
• Faster Reporting Cycles: We reduced the turnaround time for monthly reporting and financial reconciliation by 50%, providing the client with faster insights and payment visibility
• Improved Fill Rates: Optimization strategies led to a 35% increase in fill rates across the affiliate network, resulting in greater monetization coverage and yield

Key Takeaways

• A global-scale publisher ecosystem requires more than media buying — it needs precision ops and yield intelligence
• Our team acted as the executional engine behind the agency's monetization promise to the publisher
• We helped the client transform a high-profile deal into an operationally sound, revenue-generating success