A premium kitchen appliance retailer sought to improve their digital marketing performance after experiencing limited results with their previous agency. They partnered with Our Team to reimagine their strategy, aiming to increase showroom visits, reduce acquisition costs, and better connect with high-value customers. This case study explores how Our Team’s approach delivered measurable improvements across every key metric.
Under the previous agency, the retailer’s marketing efforts were heavily skewed toward search advertising, with minimal investment in social media and retargeting. The campaigns targeted broad audiences and lacked personalization, resulting in high customer acquisition costs and low engagement. Creative assets did not reflect the brand’s luxury positioning, and the strategy failed to attract premium buyers.
When Our Team took over, the first step was to rebalance the budget across platforms. Greater emphasis was placed on Meta and retargeting to capture mid- and bottom-funnel users, while YouTube was used to build brand awareness among top-of-funnel audiences. Creatives were redesigned to reflect the brand’s premium identity, helping to establish a stronger emotional connection with affluent consumers.
Audience targeting was significantly refined. Our Team introduced segments focused on high-income households and leveraged affinity and custom intent audiences to reach users with a genuine interest in luxury appliances. Lookalike audiences were built on Meta to expand reach efficiently, and irrelevant segments were excluded to reduce wasted spend. Keyword strategy also underwent a transformation. Instead of generic search terms, the campaigns focused on premium and brand-specific keywords that aligned with the retailer’s upscale offerings. This shift led to higher engagement and better lead quality.
To further improve efficiency, Our Team analyzed location performance and removed underperforming regions. This allowed the budget to be concentrated on areas with higher conversion potential, maximizing return on investment.
The changes brought immediate and significant improvements. The retailer saw a substantial increase in showroom appointments, while the cost per appointment dropped dramatically. The refined targeting and luxury-focused creatives attracted more qualified leads, and the overall campaign ROI improved notably.
This transformation highlights the power of strategic reallocation, audience intelligence, and brand-aligned creative execution. By shifting focus from generic reach to premium engagement, Our Team helped the retailer achieve stronger results with a leaner budget.
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