A Global Search & Social Paid Media Agency
Strategic Execution Partner for UAE Market Media Campaigns
The UAE market presents a uniquely diverse media landscape — combining high-intent service demand with a thriving consumer retail economy. A global paid media agency partnered with our team to support their growing portfolio of clients in the region, spanning two contrasting verticals: corporate professional services and lifestyle retail brands. From legal advisory firms targeting entrepreneurs to global sportswear brands expanding their footprint across the Gulf, our team played a critical role in localizing campaign execution, optimizing performance, and maintaining cross-stakeholder visibility — all under a unified support model.
Our execution framework was built around five key pillars designed to support performance, scalability, and visibility.
Our engagement began with a deep dive into campaign goals, timelines, and cultural context for each brand category. For corporate services clients, we factored in regulatory milestones and tax-related deadlines. For retail brands, media plans were timed around key events like Ramadan, Dubai Shopping Festival, and product launch windows.
We led campaign execution across Google Ads, Meta, Snapchat, and other platforms — tailoring approach per vertical: - For business setup and tax firms, our focus was on conversion-driven search and lead-generation campaigns. - For lifestyle brands, we leveraged a mix of video, catalog, and dynamic ads to boost awareness and drive eCommerce performance. Daily monitoring and refinements ensured budgets were well-utilized and campaign goals stayed on track.
Beyond execution, our team proactively: - Identified audience overlaps and fatigue to refresh creative and targeting. - Suggested changes in campaign structure — separating ad groups by service line or product category for improved control. - Tuned bidding strategies to focus on lead quality, not just volume, especially for high-value B2B clients.
We delivered structured weekly reports and performance decks for both verticals — aligning insights with client-side sales and brand teams. Our work extended to preparing monthly and quarterly review presentations, helping the agency maintain a strong consultative position with end clients.
Regular feedback sessions with the agency allowed us to evolve processes, reporting formats, and cross-team coordination mechanisms — making the entire operation more agile and responsive to market needs.
Our collaboration with this global media agency is a prime example of how flexible, localized execution support can drive tangible results across industries — even with vastly different goals and consumer journeys. By combining data-driven discipline, on-ground market understanding, and consistent communication, we helped the client scale their UAE operations with confidence and precision.
We take the time to listen and understand your brand, mission, challenges, and goals - then execute with precision and creativity to deliver meaningful impact